A complete digital home for a global training organization — built in about ten days, then grown into a multi-product platform reaching 500,000+ professionals worldwide.
High Conflict Institute is a leading training organization on managing high-conflict situations, with offerings spanning five distinct audiences: legal professionals, workplace managers, government agencies, healthcare providers, and educators.
They needed a complete rebuild that could speak clearly to each audience without the site fragmenting — and they needed it on a fast timeline, in front of the next quarter's training enrollments.
Five audiences with different vocabularies, different needs, different sales cycles. Twenty-five-plus pages of training material, certifications, and resources. Calendly integration for course consultations. And a brand presence that signals credibility to a sophisticated international clientele.
The previous site had grown by accretion — pages added over years without an underlying architecture — and visitors couldn't reliably find what they were looking for.
Information architecture first. Before designing a single pixel, I mapped every audience's journey — what they're searching for, what they need to learn, what action they're being asked to take. That meant five audience-specific entry points on the homepage, each leading to a dedicated path through the content with the right depth and tone for that visitor.
Each audience gets its own entry on the homepage and its own journey — distinct content, distinct calls to action — without the site feeling fragmented.
A flexible component library so 25+ pages share a consistent visual language without feeling repetitive. Reusable blocks, distinct pages.
Calendly integrated across the site so visitors can book consultations and trainings from any page — without bouncing to a third-party form.
Strategy, design, build, and launch — all in roughly a week and a half, working solo. Not because the timeline forced shortcuts, but because the operational rigor I bring to client work means nothing falls through, every decision is documented, and momentum doesn't slow down for handoffs.
The result is a site that does what its predecessor couldn't: speaks to five audiences in their own languages without losing the unified brand voice. Clear, fast, and built around how people actually move through it.
What started as a ten-day rebuild has grown into a full platform. HCI's site is now the home for a multi-product training organization with named, trademarked methods, eight industry-specific landing pages, a flagship Corporate Partnership program, two diagnostic tools, multilingual support, and one of the most institutional logo grids in the field.
The same architecture set at launch has held up through every addition — proof that getting the structure right at the start pays off for years.
The original audience grid has matured into a cleaner top-level structure — Organizations, Professionals, Individuals — with dedicated landing pages for eight industries underneath (workplace, customer service, healthcare, government, education, legal, mediators, mental health).
A Corporate Partnership offering for organizations that need to rebuild conflict response from the ground up, plus a clear pricing ladder from on-demand courses ($25) through certifications ($797) up to custom yearly engagements.
A Conflict Readiness Assessment and a Conflict Cost Calculator — interactive instruments that let prospects self-diagnose before they ever talk to sales. Built as real lead-generation tooling, not blog content.
BIFF Response®, EAR Statements™, and New Ways® now have first-class billing on the homepage — each surfaced as a teachable method with its own page, supporting HCI's positioning as the source of these techniques.
320+ articles, 200+ podcast episodes, an FAQ archive, newsletter integration via Keap, and tight integration with the highconflicttraining.com course platform and the Unhooked Media bookstore — all under a unified design system.
Translation support across 25+ languages plus an enterprise logo wall featuring UCLA, Microsoft, Intel, ABA, Boston Children's Hospital, the UN World Food Programme, Pepperdine Law, NYU, Duke Energy, and 25+ more institutional clients.
"The color theme is clean, calm, and professional — a much better designed website than the previous version. Each page has a clear function, and the homepage is now focused on the key strengths and offering. Bravo!" — Alicia L., High Conflict Institute
Free 30-minute discovery call. A written proposal with a fixed quote and timeline. A response within two business days.